Home » Capturing Community: How To Build, Manage, and Market Your Online Community by Michael Silverman
Capturing Community: How To Build, Manage, and Market Your Online Community Michael Silverman

Capturing Community: How To Build, Manage, and Market Your Online Community

Michael Silverman

Published April 20th 2012
ISBN :
Kindle Edition
180 pages
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 About the Book 

Online communities break through the media clutter and engage your target market on a personal level. Marketers, managers, and entrepreneurs can use them to drive user-generated content and create long-term value online. When aligned with yourMoreOnline communities break through the media clutter and engage your target market on a personal level. Marketers, managers, and entrepreneurs can use them to drive user-generated content and create long-term value online. When aligned with your organization, online communities create a venue for audience interaction that becomes a tangible business asset.In Capturing Community, Duo Consulting CEO Michael Silverman gives you the tools and techniques required to create powerful online communities. Drawing from his years of experience and the wisdom of leading social media marketers, Michael shows you:• How your organization can benefit from creating or participating in online communities.• Best practices—sourced from today’s most successful community managers—for developing a sticky, engaging online community.• Case stories about different communities—some of which include thousands of loyal members—and how they achieved success.• What it takes to effectively manage the community, from technology to promotional channels.