Home » Black Still Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand by Pepper Miller
Black Still Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand Pepper Miller

Black Still Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand

Pepper Miller

Published
ISBN :
Kindle Edition
232 pages
Book Rating: 4-star rating
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 About the Book 

Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. Drawing on her wealth of experience and on-going research and consulting on the African-American market, Pepper will shareMoreLearn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. Drawing on her wealth of experience and on-going research and consulting on the African-American market, Pepper will share with readers her thoughtful insights on this influential segment.Includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access- J.P. James, senior partner of engagement planning, GroupM’s MEC- Sarah Lattimer, president and CEO, Lattimer Communications- Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide- Kevin Walker, founder, CultureLab.